Affiliate networks are networks that connect affiliates with merchants.
An affiliate network is an intermediary between merchants and their affiliates. For affiliate marketing, a network is not necessary, but some companies choose to work with a network to add a layer of trust.
The network manages the relationship and provides third-party checks and balances. Third-party checks can be important because they bring down fraud rates.
Some popular networks include ClickBank and ShareASale.
Some merchants choose to work with an affiliate network because they lack the time or resources to track, report, and manage payments to the affiliates. They might also choose to work with multiple affiliates or publishers within the affiliate network.
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