Merchants are the creators of the products or services.
A merchant, also known as the product creator or advertiser, is typically the creator of the product or services. They offer revenue sharing and commissions to people or other companies (affiliates), which have a significant following on their brand.
The merchant can be a company like HubSpot, which offers a commission to every affiliate who’s able to get their visitors to make a purchase.
Or it can be an individual like Pat Flynn, who offers an affiliate program with his podcasts.
The merchants can be anyone from a solopreneur to a big company, as long as they are willing to pay their affiliates to help them gain a transaction.
Sometimes the merchant does not even have to be the product creator, as in the case of the Amazon Associates Program.
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